Let’s write the story of your brand together.
I. Strategic Planning
Sometimes knowing where to start is the hardest part. Together, let’s sit down to understand where we have been, where we are, and where we want to go. This will help us determine how to get there in style.
II. Marketing Automation
Marketing automation depends on an understanding of a buyer’s journey toward purchase. Automation helps to see the journey as a whole, rather than a siloed focus on each tactic. Using tools like Hubspot, Marketo or Marketing Cloud, let’s create a journey that fits into your customer’s story.
Buyer journey mapping
Landing page development and strategy
Digital marketing and print fulfillment integrations
III. Digital Marketing
Everyone’s online, but no one wants to see an ad. How will your brand find its place in an oversaturated space? Get the story heard at the right time by the right ears.
Social media marketing
Community growth strategy
Search engine marketing
Display network advertising
Re-marketing and retargeting
IV. Event Marketing
Building face-to-face connections will always play a vital role in any marketing strategy. We will brainstorm ways to spend your event budget wisely while still making an impact.
Research and qualify worthwhile events and speaking engagements
Negotiate event packages to maximize spend
Track and measure event success versus spend
Event display and cosponsored activities
V. Content Creation and Distribution
Tell your brand story through interesting content that focuses less on selling your product, and more about how to solve a problem for your customer. Be a trusted source and a leading voice in your field.
Influencer relationship management
VII. Design and Print Marketing
Never underestimate the value of a strategically placed piece of mail. Instead of blanket market blasts, put direct mail back into your marketing journey. Create beautiful pieces of marketing collateral that illustrate your narrative.
Marketing collateral design
Swag design and swag vendor management
Visual identity and style guides
Direct mail integration into marketing journey
VI. Report and Revise
Does any of this work? Yes. How will we know what works for us? Report, report, report. A story may be what motivate us, but revenue keeps the lights on. We can move the needle, but only if we can understand where the needle points.
Custom reporting dashboards
Monthly and quarterly analytical reporting